Showing up with authentic content on TikTok can build trust with consumers on the platform- 73% of users feel a deeper connection to brands they interact with on TikTok vs other platforms. With 38% of consumers expecting it to be one of the platforms they use the most this year, it’s time to give TikTok marketing a try. Known for less-polished, meme-y short videos, TikTokdominates as one of the platforms US consumers spend the most time on, and it’s no longer the new kid on the block.
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